30 Companies That Just Could Not Put the Shovel Down
The bigger the company, the funnier the blunder
![30 Companies That Just Could Not Put the Shovel Down](https://s3.crackedcdn.com/phpimages/imageset/9/2/0/981920_320x180.jpg)
There’s something so satisfying about watching massive corporations scramble to fix a PR nightmare. We used to think they were these untouchable powerhouses with teams of suits hired to keep the money train on track. Well, today we salute those teams of suits who were clearly asleep at the wheel. (We are fully aware that trains don’t have steering wheels, by the way! It’s a figure of speech! Deal with it!)
![Public votes that backfired big time PEPSI CANADA'S HOCKEY CHANT Pepsi asked fans to create a cheer for Hockey Canada at a 2010 Men's Hockey Championship. Eh! Oh! Canada! Go! won, but fans hated it. At its height, The Chant is a national embarrassment Facebook page had over 64,000 fans. CRACKED](https://s3.crackedcdn.com/phpimages/imageset/4/6/4/977464.jpg)
![Public votes that backfired big time au 1 natural rubber latex condom aura 1 préservatif en latex 1 condon/ preservativo de látex 1 natural rubber to 1 préservatif 18 1 condón I preser AMERICA P DUREX'S of natural rubber latex condom 1 présen condón / pr SOS látex MA CONDOMS durex préservatif en la natural rubber latex con ondón I preservative Durex asked Facebook fans to vote for which city should get SOS Condoms,a service that rush delivers to underprepared couples. Internet pranksters chose Batman, Turkey - a conservative Muslim city adamantly opposed to condoms. CRACKED](https://s3.crackedcdn.com/phpimages/imageset/4/6/3/977463.jpg)
![Public votes that backfired big time ENR norwegian.com NORWEGIAN AIR'S DANCE WITH THE DEVIL A poll to name their new mascot was meant to honor a Norwegian hero, but metalheads rocked the vote, and black metal guitarist Euronymous won. Не was a Satan worshiper known for church burnings in the '90s. CRACKED](https://s3.crackedcdn.com/phpimages/imageset/4/6/2/977462.jpg)
![Public votes that backfired big time THE MOLSON CANADIAN NATIONAL CAMPUS CHALLENGE The Canadian photo contest for a trip to Mexico had college students prove they went to the No. 1 party school by Showing how you and your crew get the party started! Parents and schools obviously hated it, and it was shut down. CRACKED](https://s3.crackedcdn.com/phpimages/imageset/4/6/0/977460.jpg)
![Public votes that backfired big time PEPSI NUMBER pepd FEVER A Pepsi contest in the Philippines had a grand prize of 1 million pesos, but an error at the bottling plant led to 600,000 winning bottles. Riots and even grenade attacks injured dozens and killed 5 people in the deadliest marketing disaster in history. CRACKED](https://s3.crackedcdn.com/phpimages/imageset/4/6/1/977461.jpg)
![Public votes that backfired big time Microsoft MICROSOFT'S TAYTWEETS Microsoft told users that the more they tweet to Tay (their artificially intelligent Twitter page), the more she'd learn. Within 24 hours, she tweeted racial slurs, Hitler quotes, and incestuous sexual acts, and was immediately canceled. CRACKED](https://s3.crackedcdn.com/phpimages/imageset/4/5/9/977459.jpg)
![Kenneth Cole hijacked the #Cairo hashtag to promote the new collection. During the 2011 riots in Egypt, he tweeted: Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online. CRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/5/8/977458.jpg)
![In January 2017, Yahoo! Finance ran a tweet promoting their article about Trump's demand for a bigger navy. Trump wants a much n navy: Here's how much it'll cost yhoo.it/2iVAieO 10:01 PM 05 Jan 17 Except they misspelled bigger into something incredibly offensive. Black Twitter made a hashtag based on the typo and ran with it, tweeting a slew of photoshops and jokes. CRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/5/6/977456.jpg)
![Eager to promote confidence in his company's identity theft protection services, the CEO of LifeLock Social Security used campaign. his number actual in stock advertising Perhaps fell victim to identity theft. Thirteen times. My Social Security # is: As a result, 457-55-5462 LifeLock was LifeLock. accused of Guarantee Your Good Name deceptive advertising and fined $12 million. Guarantee Your Good Name Then again, five years later. This time for $100 million. GRAGKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/5/7/977457.jpg)
![Snapchat lost around $800 million in stock after running an ad on their platform for the mobile game Would You Rather? which mocked Rihanna's abuse. Would You Rather? Imposable Chocolat WOULD YOU RATHER! Slap Rihanna Punch Chris Brown Many users deleted the app following PLAY her response. CRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/5/5/977455.jpg)
![CRACKED.COM To promote their upcoming runway show in Shanghai, Dolce& Gabbana released a series of videos which depicted a Chinese model struggling to eat Italian food with chopsticks. Many Chinese people interpreted the campaign as a mockery of their culture. The campaign cost D&G the Shanghai show and an undisclosed amount of money after their products were boycotted by multiple Chinese retailers.](https://s3.crackedcdn.com/phpimages/imageset/4/5/4/977454.jpg)
![GRAGKED.COM evian WATER BRA evan This bra has pockets that can be filled with water. This feature allows women to avoid the disaster of having sweaty breasts.](https://s3.crackedcdn.com/phpimages/imageset/4/5/2/977452.jpg)
![The clothing brand ZARA put out children's 'Sheriff' pajamas, saying they were inspired by Old West culture. Jude However, the stripes and the yellow star reminded many CRACKED.COM people of the uniforms worn by the Jews in the extermination camps during the Holocaust.](https://s3.crackedcdn.com/phpimages/imageset/4/5/3/977453.jpg)
![PEPSI WHITE had a limited run in Japan in 2008. PEPSI WHITE PEPSI & YOGURT FLAVOR Refreshing yogurt-flavored, politically-incorrect soda. CRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/4/7/977447.jpg)
![BIC UNDERWEAR LAUNCHED IN 1998. THEY SOLD DISPOSABLE UNDERWEAR IN GREECE, LEVER THIN o 5-6 BIO AUSTRIA Kieldergrope 46-52 AND IRELAND. HOSE 8 BiC NEU! Mit Zwickell GRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/5/1/977451.jpg)
![On August 9, 2015, Disney Japan tweeted this picture with the caption Congrats on a trifling day in Japanese. - O- @disneyjp A VERY MERRY UNBIRTHDAY TO YOU! 8,068 5,958 UVY-H That was the 70th anniversary of the atomic bombing of Nagasaki. The next day, Disney offered deep apologies and promised to manage their Twitter account better. CRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/4/6/977446.jpg)
![After Carrie Fisher passed away, Cinnabon tweeted: RIP Carrie Fisher, you'll always have the best buns in the galaxy. Cinnabon Follow @Creater RIP Carrie Fisher, you'll always have the best buns in the galaxy. People were not amused, and Cinnabon apologized and deleted the post. CRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/4/8/977448.jpg)
![Computer company Razer tried to mock the lack of ports on the Macbook Pro. RAZER @Razer 2h You call yourself Pro? S my D. GRAGKED.COM 737 1.9K ... After receiving a wave of backlash for the immature joke, Razer tweeted an apology.](https://s3.crackedcdn.com/phpimages/imageset/4/5/0/977450.jpg)
![After their data breach in September 2017, Equifax Inc. tweeted: Equifax Inc. Expanse Follow @Equifax Replying to @eqloprtntyhtr Hi! For more information about the product and enrollment, please visit: securityequifax2017.com. -Tim 5:11 PM - 19 Sep 2017 The problem? Their actual site is equifaxsecurity2017.com. The link they'd actually tweeted led to a phishing scheme site designed to steal valuable data from their customers. They did it three times before someone called them out. GRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/4/9/977449.jpg)
![IHOP thought it was a good idea to promote their pancakes with a joke about breast size. IHOP Follow IHOP @IHOP flat but has a GREAT personality RETWEETS FAVORITES 385 381 6:00 PM - 18 Oct 2015 t3 Everyone else disagreed, so IHOP deleted the tweet and apologized. GRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/4/5/977445.jpg)
![Somebody at Entenmann's thought it would be smart to piggyback on the trending Twitter hashtag #notguilty: E® @Entenmanns Entenmann's Who's #notguilty about eating all the tasty treats they want?! Problem: #notguilty was trending because the public was outraged that Casey Anthony had just been found not guilty of murder. Entenmann's apologized. E Entenmann's @Entenmanns Our #notguilty tweet was insensitive, albeit completely unintentional. We are sincerely sorry. 1:11 PM- Jul 5, 2011 GRACKED.COM](https://s3.crackedcdn.com/phpimages/imageset/4/4/3/977443.jpg)
![GRACKED.COM Look like a girl Act like a lady Think like a man Work like a boss Bic urged women to think like a man' during Women's Day on their Facebook page. ® BiC #HappyWomensDay](https://s3.crackedcdn.com/phpimages/imageset/4/4/4/977444.jpg)
![CRACKED Burger King's #WTFF Promoting their new low fat french fry, ВК used the hashtag #WTFF for What The French Fry. That hashtag was already heavily used for What The F***ing F**k? and the fries got lost in the mix.](https://s3.crackedcdn.com/phpimages/imageset/4/4/0/977440.jpg)
![GRACKED #McDStories To improve their image, McDonald's asked people to share McDonald's related stories. Pouncing on the opportunity, the Twittersphere shared thousands of stories involving slaughterhouses, food poisoning, and diabetes. Co. M The Saweetie Meal NGY M BBQ Sweetie CREW](https://s3.crackedcdn.com/phpimages/imageset/4/3/8/977438.jpg)
![GRACKED #QantasLuxury Aussie airline Qantas asked customers to share their experiences just one day after the airline grounded their fleet and locked out staff over a union dispute. Disgruntled staff and customers used the hashtag to put them on blast. QANTAS ............ Spirit of Australia](https://s3.crackedcdn.com/phpimages/imageset/4/4/1/977441.jpg)
![GRACKED #pokemonmastersex Pokémon Masters EX did use capitals in their original #PokemonMastersEX, but that didn't stop immature (and hilarious) fans from using it without the caps, or switching up the caps to #PokemonMasterSex.](https://s3.crackedcdn.com/phpimages/imageset/4/3/9/977439.jpg)
![CRACKED #powergenitalia Powergen (UK's leading gas and electricity company) chose an unfortunate domain name for their Italian subsidiary. Powergen Italia really could've used some capitalisation. POWERGEN](https://s3.crackedcdn.com/phpimages/imageset/4/4/2/977442.jpg)
![GRACKED #hobbitch When promoting The Hobbit in Switzerland, Swiss marketers unfortunately added CH (the country code for Switzerland) to the hashtag and other promo.](https://s3.crackedcdn.com/phpimages/imageset/4/3/7/977437.jpg)
![CRACKED #RIMjobs BlackBerry maker Research In Motion advertised job vacancies on Twitter with #RIMJobs. No one opposed this in the boardroom? - RIM](https://s3.crackedcdn.com/phpimages/imageset/4/3/6/977436.jpg)
![GRACKED #molestationnursery The domain for the website and the hashtag for the Mole Station Nursery in New South Wales, Australia was pretty unfortunate (and unaware). They were ordered to change both. MOLE STATION Native Plant Nursery](https://s3.crackedcdn.com/phpimages/imageset/4/3/5/977435.jpg)