30 Companies That Just Could Not Put the Shovel Down

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30 Companies That Just Could Not Put the Shovel Down

There’s something so satisfying about watching massive corporations scramble to fix a PR nightmare. We used to think they were these untouchable powerhouses with teams of suits hired to keep the money train on track. Well, today we salute those teams of suits who were clearly asleep at the wheel. (We are fully aware that trains don’t have steering wheels, by the way! It’s a figure of speech! Deal with it!)

Kenneth Cole hijacked the #Cairo hashtag to promote the new collection. During the 2011 riots in Egypt, he tweeted: Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online. CRACKED.COM

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The clothing brand ZARA put out children's 'Sheriff' pajamas, saying they were inspired by Old West culture. Jude However, the stripes and the yellow star reminded many CRACKED.COM people of the uniforms worn by the Jews in the extermination camps during the Holocaust.

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On August 9, 2015, Disney Japan tweeted this picture with the caption Congrats on a trifling day in Japanese. - O- @disneyjp A VERY MERRY UNBIRTHDAY TO YOU! 8,068 5,958 UVY-H That was the 70th anniversary of the atomic bombing of Nagasaki. The next day, Disney offered deep apologies and promised to manage their Twitter account better. CRACKED.COM

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After their data breach in September 2017, Equifax Inc. tweeted: Equifax Inc. Expanse Follow @Equifax Replying to @eqloprtntyhtr Hi! For more information about the product and enrollment, please visit: securityequifax2017.com. -Tim 5:11 PM - 19 Sep 2017 The problem? Their actual site is equifaxsecurity2017.com. The link they'd actually tweeted led to a phishing scheme site designed to steal valuable data from their customers. They did it three times before someone called them out. GRACKED.COM

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GRACKED.COM Look like a girl Act like a lady Think like a man Work like a boss Bic urged women to think like a man' during Women's Day on their Facebook page. ® BiC #HappyWomensDay

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GRACKED #QantasLuxury Aussie airline Qantas asked customers to share their experiences just one day after the airline grounded their fleet and locked out staff over a union dispute. Disgruntled staff and customers used the hashtag to put them on blast. QANTAS ............ Spirit of Australia

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GRACKED #hobbitch When promoting The Hobbit in Switzerland, Swiss marketers unfortunately added CH (the country code for Switzerland) to the hashtag and other promo.

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