The LASIK.com Twitter Account Is Roasting NFL Referees By Offering Them Free Treatments
LASIK.com better watch themselves with their new football-focused marketing push — neither the FDA nor the ASPCA has approved their surgeries to be performed on zebras.
Right now, countless irate Cincinnati Bengals fan who caught Thursday Night Football yesterday are writing Twitter rants about how the officiating crew for their showdown with the Baltimore Ravens couldn’t pass the vision test at the DMV. The matchup between the bitter AFC North divisional rivals who both have playoff aspirations was a spectacular shootout, punctuated by numerous highlight-worthy plays and drastic shifts in momentum that lasted until the final minute of playtime. But, with the game on the line at the end of the fourth quarter, the Bengals attempted a two-point conversion to pull ahead of the Ravens, and the play failed anticlimactically as quarterback Joe Burrow’s pass fell incomplete after a Ravens defender committed an egregious holding penalty that went unjustly uncalled, much to the ire of football fans across the country (and especially in Ohio).
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Ever since the impactful no-call effectively ended last night’s game, NFL Twitter has been hilariously trashing the poor performance of the officiating crew. But one particularly ruthless branded Twitter account was just waiting for everyone else to see the NFL’s officiating problem as clearly as they do:
The eye surgery institution has been playing this little prank on the NFL and its referees all season, and the officiating problems this year have given LASIK.com ample opportunity to roast the refs with coupon codes and complimentary vouchers. The LASIK push isn’t even just for NFL refs. The company’s “Better Vision, Better Calls” initiative offers free eye surgery to officials in any major professional sports league, including the MLB, the NBA, the WNBA and the NHL.
LASIK.com also urges its Twitter followers to “report” any refs who may be in need of some free surgery by using the hashtag #BetterCalls as some kind of blurry vision Bat Signal to be used any time a clip of the Kansas City Chiefs getting away with another uncalled false start goes viral.
Of course, the NFL and its referees probably aren’t too happy about the marketing campaign and will likely never redeem the generous offer — especially not when DraftKings is already an official partner.
