20 Unbelievable Ways Companies Royally Screwed Themselves

When we think of an extremely competent person, it’s not usually your local grocery bagger or youth soccer referee, even though that’s probably the truth. Instead, you imagine a business person wearing an expensive suit, carrying a briefcase full of invaluable secrets, and throwing around words like “merger” and “leverage” and “tie clip.” They’re in charge of billions of dollars, the livelihoods of countless people, and the economic fate of the entire world. They wouldn’t entrust all of that to some dummy… would they?

The truth that we’re finding out more and more every day is that the people at the top of the world’s most recognizable brands are pretty big idiots. They make industry-rocking decisions on a whim, might not have any idea what their business does and their customers like about it, and sometimes care more about looking cool to their rich friends than actually becoming richer. 

That's why user ParadoxWombat284726 asked r/AskReddit, “What has been the best corporate Darwin Award that basically killed the business?”